Zimmer Co ,A Food Manufacturing Company,wants to Launch a New Low-Fat

question 80

Multiple Choice

Zimmer Co. ,a food manufacturing company,wants to launch a new low-fat cereal called "Zimmer-less." The company decides to use certain demographic factors to determine the market potential of Zimmer-less and its expected sales at different price levels.Which of the following questions is the company most likely to consider?

• A)How many boxes of the low-fat cereal will be consumed by a household in a month?
• B)Are potential buyers likely to believe that the price of the cereal is indicative of its quality?
• C)Are potential buyers of the cereal prestige oriented and therefore willing to pay more?
• D)Will potential buyers be tempted to buy the cereal if it's oddly priced?

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Definitions:

Technological Advance

The development and application of new technologies and processes that improve efficiency, productivity, or performance.

Substitute

A second definition, phrased differently: An alternative product or service that consumers may opt for when the original is unavailable, too expensive, or of lower quality.

Important Resource

A critical asset or input used in the production of goods or services that significantly impacts an organization's or ecosystem's functionality.