In the Context of Marketing of Services,which of the Following

question 91

Multiple Choice

In the context of marketing of services,which of the following is most likely responsible for the lack of innovative marketing by service marketers?

• A)Strong foreign competition
• B)Limited view of marketing
• C)Lack of internal marketing
• D)Treating customers as statistics

---

Definitions:

Civil Rights Movement

A pivotal series of events and legislative changes, primarily during the 1950s and 1960s, aimed at ending racial segregation and discrimination against African Americans in the United States.

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations, including all of the great powers, eventually forming two opposing military alliances: the Allies and the Axis.

National Industrial Recovery Act

1933 law passed on the last of the Hundred Days; it created public-works jobs through the Federal Emergency Relief Administration and established a system of self-regulation for industry through the National Recovery Administration, which was ruled unconstitutional in 1935.

Business Codes

A set of guidelines and ethics that govern the operations of businesses to ensure fairness, transparency, and responsibility.