Identify a True Statement About Traditional Service Marketing in Service

question 17

Multiple Choice

Identify a true statement about traditional service marketing in service organizations.

• A)It lays emphasis on building a long-term relationship.
• B)It assesses profitability based on individual services.
• C)It focuses primarily on "clients."
• D)It approaches need satisfaction from the standpoint of the "whole."

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Definitions:

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that is globally recognized for financial reporting.

One-transaction Approach

A fiscal approach viewing an intercompany transaction as a singular event affecting consolidated financial statements, without recognizing it in individual accounts.

Two-transaction Approach

An accounting method where a transaction is considered to involve two separate events that are recorded independently.

Two-transaction Theory

A concept in accounting that proposes a business transaction affects two or more accounts in the ledger, which is fundamental to the double-entry bookkeeping system.