A Bakery Has to Set the Price of Its Sourdough

question 67

Multiple Choice

A bakery has to set the price of its sourdough bread.Which of the following is a psychological factor relevant to the pricing decision of the baker?

• A)How many loaves of bread will a potential buyer consume every month?
• B)Are the orders coming from households or sandwich shops?
• C)Will a low price indicate inferior quality to a potential buyer?
• D)How many potential buyers for sourdough bread are out there?

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