Which of the Following Is True of Pricing Objectives

question 6

Multiple Choice

Which of the following is true of pricing objectives?

• A)Pricing objectives should not be derived from overall marketing objectives.
• B)Pricing to achieve a target return on investment is a common pricing objective.
• C)Pricing objectives are not devised to meet or prevent competition.
• D)The basic pricing objective is solely concerned with short-run profits.

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Definitions:

Shadowing

A technique used in cognitive psychology and language learning where a participant repeats speech immediately after hearing it to study attention and language processing.

Short-term Memory

The ability to keep a limited quantity of data in a state of immediate accessibility for a brief duration.

Limited Capacity

A concept referring to the finite cognitive resources available at any given time to process information.

Short-term Memory

The component of the memory system where small amounts of information can be kept for a short period, typically a few seconds to a minute.