In Which of the Following Forms of Distribution Coverage Does

question 23

Multiple Choice

In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?

• A)Focused distribution
• B)Intensive distribution
• C)Exclusive distribution
• D)Selective distribution

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Center of Influence

A person or organization that has a major impact on opinions or actions within a specific area or community due to their authority, knowledge, position, or network.

Prospecting

The act of searching for potential customers or clients to generate new business opportunities.

Qualified Prospect

A Qualified Prospect is a potential customer who has been assessed and determined to fit the target market's criteria, showing both interest in and the capacity to purchase a product or service.