Which of the Following Is True of Mass Merchandisers

question 24

Multiple Choice

Which of the following is true of mass merchandisers?

• A)They handle deep assortments in a limited number of product categories.
• B)They compete on the basis of providing variety in different product categories and low-priced products in their large assortments.
• C)They are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.
• D)They are large,low-priced limited-line retail chains that attempt to capitalize and establish themselves in a single product category.

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Definitions:

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Kinsey's Study

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