Online Retailing Is Disadvantageous for Marketers Because It Often

question 70

Multiple Choice

Online retailing is disadvantageous for marketers because it often:

• A)squeezes profit margins due to strong price competition.
• B)limits the assortment of products to be offered.
• C)prevents one-on-one relationships with customers.
• D)leads to less shelf space as opposed to direct sales methods.

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Definitions:

Prototype Matching

Prototype matching is a cognitive process for categorization where new stimuli are compared to an idealized or average representation (prototype) of a category to determine belonging.

Top-Down Processing

A cognitive process in which the brain utilizes previously held knowledge and expectations to interpret and perceive new information.

Retinal Image

The image projected on the retina of the eye, where light-sensitive cells convert it into neural signals for processing by the brain.

Size Constancy

The perceptual stabilization of the size of objects as seen from varying distances, despite the changes in the size of the image on the retina.