A Small Company That Wants to Get into a Market

question 89

Multiple Choice

A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:

• A)high brand equity for small companies.
• B)less competition from established companies.
• C)low-entry barriers.
• D)high-investment capital.

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Definitions:

Profit-sharing Bonuses

A type of incentive where employees receive additional compensation based on the company's profits, encouraging ownership behavior and aligning interests.

Non-management Employees

Individuals within an organization who do not hold managerial or supervisory positions and are responsible for executing tasks and operations as directed by management.

Piece Rate Pay

A compensation system where employees are paid based on the quantity of units they produce or complete.

Psychological Connection

refers to the emotional bond between individuals, which influences their thoughts, feelings, and behaviors towards each other.