Examlex
Paula sells a scanner that converts large documents to an electronic format for editing and printing items up to six feet long and four feet wide.She secures an appointment with the marketing manager of a large department store chain that had been identified by her sales force as a prospect.Her plan is to demonstrate the product's unique features.However,as soon as the meeting starts,the manager says,"I am the regional head for all the buying that this chain does.What made you attempt your sales pitch with me? You should have met one of my subordinates first." Based on which of the following questions of the qualifying process is Paula likely to deem the manager as a lead,not a true prospect?
Child Care Benefits
Employer-provided or subsidized access to child care services, intended to support employees who are parents or guardians by easing the burden of child care.
Family and Medical Leave Act
A U.S. federal law that provides employees with unpaid, job-protected leave for certain family and medical reasons.
529 Savings Plan
A tax-advantaged savings plan designed to encourage saving for future education costs, operated by states and educational institutions.
Q17: The primary goal of a test market
Q19: Which of the following products is most
Q20: Describe the three ways that one can
Q24: What is the difference between independent and
Q34: Marketing to producers and intermediaries is called
Q39: In which of the following situations would
Q60: Owing to recent failed campaigns,an established advertising
Q65: The demand for organizational goods is a(n)_.<br>A)end-user
Q77: In the context of types of marketing
Q93: In the context of marketing,services differ from