In the Context of Marketing,services Differ from Goods in That

question 93

Multiple Choice

In the context of marketing,services differ from goods in that services:

• A)can only be used at the time that they are offered.
• B)can be placed in an inventory for use at another time.
• C)lack any kind of customer involvement in production.
• D)often involve an impersonal short-term client relationship.

---

Definitions:

Likelihood Of Conformity

The probability that an individual will adopt the behaviors, beliefs, or attitudes of a group.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts.

Mental Processes

The internal, covert activities of the mind, such as thinking, feeling, and remembering.

Solomon Asch

An American psychologist known for his research on conformity and social pressure.