In the Context of Personal Selling,identify a True Statement About

question 49

Multiple Choice

In the context of personal selling,identify a true statement about salespeople.

• A)They dispense knowledge about products to manufacturers.
• B)They act as a source of marketing intelligence for buyers.
• C)They act as intermediaries between product providers and buyers.
• D)They design and develop improved products for buyers.

---

Definitions:

Ethical Imperatives

Intended to shape or guide behavior by expressing core values and beliefs about what is morally right or morally wrong. Ethical imperatives express behavioral ideals and moral principles by pointing out what we ought to do or ought to refrain from doing.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization or individual.

Morally Right

Acting in accordance with ethical principles and recognized standards of good behavior.

Morally Wrong

Actions or decisions that are considered unethical or evil based on moral principles or societal norms.