The Distribution Channel for a Producer That Manufactures Industrial Cleaning

question 34

Multiple Choice

The distribution channel for a producer that manufactures industrial cleaning products comprises the primary manufacturer,the marketing intermediary,and the end user.The manufacturer seeks to provide support to his sales force by providing training and product application assistance to prospective buyers.To do so,which of the following groups is the manufacturer most likely to approach?

• A)Spotters
• B)Technical sales specialists
• C)Missionary agents
• D)Horizontal sales teams

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Definitions:

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