The Nielsen PRIZM System Is Based on the Assumptions That

question 40

Multiple Choice

The Nielsen PRIZM system is based on the assumptions that:

• A)consumer lifestyles remain constant throughout different geodemographic segments of consumers,making geodemographic segmentation less effective.
• B)consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
• C)implementation and control of the marketing plan requires segmentation based on psychographic lines.
• D)achievement-oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Ecocentrist

An individual or philosophy that places intrinsic value on all living organisms and their natural environment, emphasizing the importance of ecological balance.

Ecosphere

The global interconnection of all ecosystems and living organisms, functioning as a single self-regulating entity.

Compassion

The emotional response to perceiving suffering and involves an authentic desire to help alleviate that suffering.

Instrumental Value

The value of something not for what it is itself, but for its utility in achieving something else.