If the Product of a Firm Is a New Complex

question 57

Multiple Choice

If the product of a firm is a new complex technology that requires a great deal of explanation,the promotional mix will likely focus heavily on _____ so that potential buyers can have their questions answered.

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

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Definitions:

Homeostasis

The tendency of a system, especially the physiological system of higher animals, to maintain internal stability, due to the coordinated response of its parts to any situation or stimulus that would disturb its normal condition.

Stress

A state of mental or emotional strain resulting from adverse or demanding circumstances.

Voluntary Time-Outs

A strategy where individuals choose to remove themselves from a stressful or overwhelming situation temporarily, to regain composure and perspective.

Staff Morale

Staff morale is the overall outlook, attitude, satisfaction, and confidence that employees feel at work. A high morale is often associated with high productivity and retention.