In the Context of Marketing Communications,identify an Ethical and Legal

question 59

Multiple Choice

In the context of marketing communications,identify an ethical and legal concern associated with personal selling.

• A)Offering misleading consumer promotions
• B)Invading privacy with telemarketing
• C)Failing to disclose product safety concerns
• D)Creating economic waste with unwanted direct mail

---

Definitions:

Situational Leadership Model

A theory suggesting that the most effective leadership style varies depending on the maturity and capability of the followers as well as the complexity of the task.

Team Cohesiveness

The extent to which team members are attracted to the team and motivated to remain in it, contributing to higher levels of group productivity and morale.

Directive

A form of communication or instruction that guides or commands specific actions to be taken, often used in management and leadership contexts.

Fiedler’s Contingency Model

A leadership theory that suggests the effectiveness of a leader is dependent on the situational context and the leader's preferred style of leading.