Which of the Following Is True of the Idea Generation

question 14

Multiple Choice

Which of the following is true of the idea generation stage of the new product development process?

• A)The role of the top management of an organization is insignificant at this stage of the new product development process.
• B)New product ideas at this stage of the new product development process have a low mortality rate.
• C)Ideas are the raw materials for product development,and the whole planning process depends on the quality of the idea generation and screening process.
• D)It is the most expensive stage of the new product development process in terms of investments in funds,time,and personnel.

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Definitions:

Disillusionment

The sensation of letdown that occurs upon realizing something isn't as great as previously thought.

Internship

A period of work experience offered by an organization for a limited period of time, often for students or recent graduates.

Disillusioned

The feeling of disappointment arising from the discovery that something is not as good as one believed it to be.

Sidetracked

Deviation from the main issue, topic, or task at hand.