A Tangible Product Along with the Whole Cluster of Services

question 53

Multiple Choice

A tangible product along with the whole cluster of services that accompany it is called a(n) _____.

• A)extended product
• B)improvised product
• C)meta product
• D)physical product

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Definitions:

Hierarchy of Effects

A theoretical model designed to explain the process by which individuals move from lack of awareness about a product to actual purchase behavior.

Advocacy Stage

A phase in the consumer decision-making process where individuals or groups promote or support a product, service, or idea.

Loyal Consumers

Customers who repeatedly purchase from a brand or business due to satisfaction, preference, or engagement with the product or service.

Preference

Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.