Identify the Persuasion Objective of the Sales Force in Personal

question 76

Multiple Choice

Identify the persuasion objective of the sales force in personal selling.

• A)To clearly distinguish attributes of a firm's products or services from those of competitors
• B)To ensure immediate follow-up calls and visits to address unresolved or new concerns
• C)To reassure consumers of product or service superiority through demonstrable actions
• D)To enable prompt delivery of the product or service that exceeds customer expectations

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Definitions:

Profit-Sharing

A company program that gives employees a share in the profits of the company, often based on the company's earnings over a specific period.

Good-Will

The intangible asset representing the value of a business's reputation, customer relationships, and overall standing in the community.

Expenses

Costs incurred in the undertaking of a business or the execution of a task.

Gross Returns

Total revenue generated by an investment before any deductions for expenses or taxes.