When Contemplating a Product Deletion,a Firm Studies Customer Migration Patterns

question 20

Multiple Choice

When contemplating a product deletion,a firm studies customer migration patterns to determine:

• A)the profit contribution of the product to the firm.
• B)whether the product has outgrown its usefulness.
• C)whether the product has reached a level of maturity and saturation in the market.
• D)whether customers of the product would switch to other substitute products marketed by the same firm.

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Definitions:

Distribution Channels

The pathways through which a product or service is delivered from the producer to the end consumer.

Market Segmentation

The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.