Which of the Following Is a Basic Assumption Underlying Product

question 63

Multiple Choice

Which of the following is a basic assumption underlying product classification schemes?

• A)Many products are unique and cannot be categorized under any product class.
• B)The same marketing strategy can be used for all product categories.
• C)Products with common attributes can be marketed in a similar fashion.
• D)Products should be differentiated on the basis of profit margins rather than product features.

---

Definitions:

Prejudice

Preconceived opinion that is not based on reason or actual experience; bias.

Leadership Effectiveness

The extent to which a leader is able to achieve organizational or team objectives through the direction, motivation, and guidance of others.

Gender Differences

Variations in characteristics, behaviors, or attributes between males and females, often influenced by cultural, social, and biological factors.

GLOBE Project

A research initiative focusing on understanding cross-cultural leadership and organizational behavior across the world.