In _____,A Current Brand Name Is Used to Enter a Completely

question 13

Multiple Choice

In _____,a current brand name is used to enter a completely different product class.

• A)line extension
• B)brand extension
• C)brand dilution
• D)generic branding

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Definitions:

Kohlberg Construct

A theoretical framework concerning the stages of moral development formulated by psychologist Lawrence Kohlberg.

Personal Ethics

The principles that an individual considers in distinguishing right from wrong and in making decisions based on these principles.

Management Team

A group of individuals at the top of an organization who coordinate their efforts to achieve strategic and operational goals.

Self-Interest

The consideration of one's own advantage or benefit, often as a motivation for actions in a business or economic context.