Whizzle Corp

question 89

Multiple Choice

Whizzle Corp.first introduced a line of toothpastes under the Whizzle brand name.A few years later,it introduced two different products,a mouthwash and a chewing gum,using the same brand name.Whizzle is using a _____ strategy to market its products.

• A)line extension
• B)multibranding
• C)brand extension
• D)joint branding

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Definitions:

Tariff

A tax imposed by a government on goods and services imported from another country.

Revenues

The gross income a business earns from its fundamental activities, specifically through selling goods or offering services.

Opportunity Cost

The cost of forfeiting the next best alternative when making a decision to pursue a particular action.

Spain

A country located on the Iberian Peninsula in southwestern Europe, known for its rich history, cultural diversity, and significant contributions to art, literature, and global exploration.