A Producer of Alcoholic Beverages Produces Four Different Brands of Beer

question 79

Multiple Choice

A producer of alcoholic beverages produces four different brands of beer: BlackStar,BlueStar,Grandeur,and Holmes.BlackStar is a standard brew,while BlueStar has a low alcohol content.Grandeur is low in calories,and Holmes has a high alcohol content.In this case,the manufacturer uses different brand names for each of its products to:

• A)associate the image of one product with that of another.
• B)increase consumer brand awareness.
• C)enter a new product class.
• D)target specific market segments more efficiently.