One of the Advantages of Using _____ Is That a Firm

question 51

Multiple Choice

One of the advantages of using _____ is that a firm can distance products from other offerings it markets.

• A)dual branding
• B)multibranding
• C)franchise extension
• D)brand extension

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Definitions:

Exceeds Marginal Cost

The condition where the revenue received from the sale of an additional unit of output is greater than the cost required to produce that additional unit.

Contestable Markets

Markets where the threat of potential entry by competitors influences the behavior and pricing of existing firms.

Perfectly Competitive

A market structure characterized by a large number of small firms, homogenous products, perfect information, and free entry and exit, leading to price taking behavior.

Five Forces Model

A framework developed by Michael Porter to analyze the level of competition within an industry and business strategy development, which includes the threat of new entrants, the threat of substitutes, the bargaining power of buyers, the bargaining power of suppliers, and competitive rivalry.