Which of the Following Is the First Step in Marketing

question 71

Multiple Choice

Which of the following is the first step in marketing planning?

• A)Stating standards of performance or tasks to be achieved by given dates
• B)Selecting the groups or segments of potential customers the firm is going to serve
• C)Analyzing the different elements of the marketing mix
• D)Identifying the market with the greatest potential

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Definitions:

Presented As Science

The act of framing or delivering information, theories, or claims in a manner that suggests they are based on scientific methods or principles, regardless of their actual scientific validity.

Newspaper Publication

The process of producing and distributing a periodical that contains news, articles, advertisements, and other information.

Mass Media

Forms of communication that are designed to reach and influence very large audiences.

Large Audiences

Groups of people, often sizable in number, who gather or are targeted to receive information, entertainment, or other forms of content.