Examlex
Which of the following adoptive categories involved in the diffusion of innovation is the most reluctant to make changes and is comfortable with traditional products?
Profit
The earnings obtained when the income generated from business operations is higher than the expenses, costs, and taxes required for these operations.
Output Market
Marketplaces where finished goods or services are sold to consumers, as opposed to input markets where raw materials are bought.
Consumers
Individuals or entities that purchase goods or services for personal use, not for manufacture or resale.
Firms
Business entities that produce goods or provide services with the aim of making a profit.
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