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Chewies has been the favorite candy of many Southerners for years.The caramel,peanut,marshmallow,and chocolate confectionery is distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for mail-order catalogs for Chewies.
Jane Loevinger
A psychologist known for her work on ego development, proposing a theory of personality development focused on the evolution of the ego.
Neo-Freudian Psychologist
A psychologist who builds upon Freud's theories, incorporating social and cultural aspects into the understanding of human behavior.
Ego Development
The process of psychological growth and change that occurs over the course of an individual's life, relating to how they understand themselves and their relationships with others.
D. W. Winnicott
A British paediatrician and psychoanalyst known for his work in the field of child development and psychoanalysis, especially on the concept of the "good enough mother" and the transitional object.
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