A Purpose of Quantitative Research Is To

question 90

Multiple Choice

A purpose of quantitative research is to:

• A)develop new products and services or reposition current product or service images.
• B)build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
• C)identify a business problem or opportunity situation or establish information requirements.
• D)investigate the degree to which the insights about a topic hold across a large sample or population.

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Definitions:

Self-Regulation

The ability to manage and adjust one's emotions, behaviors, and desires in the face of external demands or challenges.

Self-Handicapping

Putting obstacles in the way of one’s own performance so that anticipated or possible failure can be blamed on the obstacle instead of on lack of ability.

Public Self-Awareness

The awareness of how one is viewed by others and the behavior adjustments made in response to this perception.

Private Self-Awareness

An individual's awareness of their personal thoughts, feelings, and states away from public scrutiny.