According to the VALS™ Framework,consumers Who Are Classified as _____

question 30

Multiple Choice

According to the VALS™ framework,consumers who are classified as _____ are predictable,and they choose familiar products and established brands.

• A)Strivers
• B)Makers
• C)Believers
• D)Experiencers

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Definitions:

Cognitive Abilities

Mental skills that include reasoning, memory, attention, and language that enable the processing of information.

Violent Crimes

Acts that involve force or the threat of force against others, including assault and murder.

Erik Erikson

A developmental psychologist and psychoanalyst known for his theory on the psychological development of human beings, notably the eight stages of human development.

Trust

A psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another.