The Nielsen PRIZM System Is Based on the Assumptions That

question 40

Multiple Choice

The Nielsen PRIZM system is based on the assumptions that:

• A)consumer lifestyles remain constant throughout different geodemographic segments of consumers,making geodemographic segmentation less effective.
• B)consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
• C)implementation and control of the marketing plan requires segmentation based on psychographic lines.
• D)achievement-oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Bearish

A term used to describe the expectation that a particular security, market, or economy will experience a decline in value.

TRIN

The TRIN, or Trading Index, measures market breadth by dividing the advance/decline ratio by the advance/decline volume ratio.

Bullish

A term used to describe investor optimism about the market or a particular stock, expecting prices to rise.

Bearish

Pertaining to or indicating negative expectations for a particular market, security, or economy, expecting prices to fall.