In the Context of Division of Market,which of the Following

question 39

Multiple Choice

In the context of division of market,which of the following best describes post hoc segmentation?

• A)It is an approach which states that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
• B)It is an approach conducted to determine the size of each of these groups and their demographic or psychographic profiles.
• C)It is an approach in which a marketing manager has to decide on the appropriate basis for segmentation in advance of doing any research on a market.
• D)It is an approach in which people are grouped into segments on the basis of research findings.

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Definitions:

Totem Poles

Tall wooden posts carved and painted with a series of animal or other nature symbols, significant in the cultures of Indigenous peoples of the Pacific Northwest.

Red Cedar

A type of tree known for its durable, red-colored wood, often used in building and crafting due to its resistance to decay and insects.

Astronomical Rituals

Rituals or ceremonies that are aligned with or celebrate astronomical phenomena, such as solstices, equinoxes, or planetary alignments.

Comprehensive Claim

A claim made with an insurance company that covers all damages or losses covered under a policy, except for those specifically excluded.