Three Important Criteria on Which to Base Segmentation Strategy Decisions

question 2

Multiple Choice

Three important criteria on which to base segmentation strategy decisions are that a viable segment must be:

• A)continual,presentable,and restricted.
• B)measurable,meaningful,and marketable.
• C)political,cultural,and assured.
• D)prestigious,non-deceptive,and profitable.

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Definitions:

Consciousness

The state of being aware of and responsive to one's surroundings; a person's subjective experience of the world and mind.

Behaviourist

A psychologist who studies and interprets behavior as a function of environmental histories of reinforcing consequences.

Gestalt Psychologist

A psychologist specializing in the study of perception and learning, emphasizing the idea that the whole is more than the sum of its parts.

Structuralist

An approach in various academic disciplines that analyzes elements of human culture, psychology, or society in terms of their relationship to a larger, overarching system or structure.