For a Segment to Be Measurable,the Firm Must Be Able

question 17

Multiple Choice

For a segment to be measurable,the firm must be able to measure its:

• A)homogeneous preferences.
• B)size and characteristics.
• C)postpurchase satisfaction.
• D)potential for test marketing.

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Definitions:

Tax Rate

The tax rate imposed by governmental authorities on the income of persons or businesses.

Coupon

The interest payment made to the bondholder during the life of the bond, expressed as a percentage of the bond's face value.

Pre-tax Cost

The cost of an investment or transaction before any taxes are considered or applied.

Coupon

Yearly interest rate provided by a bond, shown as a percentage of its face value.