A Meaningful Segment Is One That

question 28

Multiple Choice

A meaningful segment is one that:

• A)is large enough to offer long-run profits for the firm.
• B)has a well-defined geodemographic profile.
• C)can be reached and served by direct marketers in an efficient manner.
• D)is driven by the desire for instant gratification.

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Definitions:

Goal Commitment

The degree of determination and persistence individuals have towards achieving specific objectives.

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Rainbow Warriors

An informal or colloquial term that can refer to environmental activists, especially those associated with Greenpeace, or to individuals fighting for LGBTQ+ rights.

NASCAR Team

A group or organization that competes in the National Association for Stock Car Auto Racing, consisting of drivers, crew members, and other supporting personnel.