The Belief Underlying the _____ Segmentation Approach Is That the Advantages

question 80

Multiple Choice

The belief underlying the _____ segmentation approach is that the advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

• A)psychographic
• B)geographic
• C)benefit
• D)demographic

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Definitions:

Day-to-day Operations

Routine activities and tasks that are conducted on a regular basis to ensure the smooth functioning of an organization or project.

Commodity Items

Basic goods that are interchangeable with other goods of the same type and useful in commerce or trade.

Technology Newness

The degree to which technology is novel or untested, which can impact a project's risk profile and the need for specialized expertise.

DPCI Score

A metric or score, possibly specific to a certain context or organization, not recognized universally as a standardized metric.