What Is a Marketable Segment

question 50

Multiple Choice

What is a marketable segment?

• A)A segment that is large enough to have some sales and growth potential
• B)A segment that includes Innovators in high proportion along with a few Survivors
• C)A segment that consists of people with varying attitudes and product preferences
• D)A segment that can be reached and served by the firm in an efficient manner

---

Definitions:

Heterosexual

Person attracted to the opposite sex.

Concordance Rates

The probability that two individuals with shared genes will develop the same traits or disorders, often used in studies of twins to explore the nature versus nurture debate.

Identical Twins

Twins who originate from a single fertilized egg that splits into two, sharing 100% of their DNA and often having very similar physical traits and sometimes behaviors.

Fraternal Twins

Siblings born at the same time who have developed from two separate eggs fertilized by two different sperm, genetically unique from each other.