IGM Technologies Sells a New Calibrated Filtering System Used to Virtually

question 1

Multiple Choice

IGM Technologies sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants.The filtering system involves complex technology that customers may not understand easily.The company sends its sales personnel for a two-day training course on the appropriate use and maintenance of the filtering system so that they can educate prospective customers about its application.Which of the following elements of the promotion mix would most likely be used to sell this filtering system?

• A)Advertising
• B)Public relations
• C)Mass marketing
• D)Personal selling

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Definitions:

Bad-News Messages

Communications that convey disappointing, negative, or unfavorable information to an individual or group, often requiring careful wording to maintain good relations.

Formal Style

A writing or speaking style characterized by precise grammar, vocabulary, and a tone that follows traditional rules and shows respect towards the audience.

Ceremonial Message

A message or speech given during formal occasions or ceremonies, often celebrating achievements or marking significant events.

External Proposals

Documents or plans submitted by one company to another or to a prospective client, outlining a suggested partnership, project, or service with the aim of persuading the recipient.