In the Context of Division of Market,which of the Following

question 39

Multiple Choice

In the context of division of market,which of the following best describes post hoc segmentation?

• A)It is an approach which states that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
• B)It is an approach conducted to determine the size of each of these groups and their demographic or psychographic profiles.
• C)It is an approach in which a marketing manager has to decide on the appropriate basis for segmentation in advance of doing any research on a market.
• D)It is an approach in which people are grouped into segments on the basis of research findings.

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Definitions:

Internal Locus

The belief that one can control their own life and outcomes, as opposed to external forces having that control.

Herbal Medications

Treatments or remedies made from plants and their extracts, used to heal or alleviate symptoms of various ailments.

Over-the-Counter

Over-the-Counter refers to medicines, goods, or securities that are sold directly to a consumer without a need for a prescription or through a formal exchange.

Serious Acute Illness

A health condition that is severe in nature and requires immediate medical attention to prevent life-threatening complications.