What Does the Horizontal Dimension of the VALS™ Framework Represent

question 53

Multiple Choice

What does the horizontal dimension of the VALS™ framework represent?

• A)Degree of innovativeness
• B)Level of resources
• C)Consumer needs
• D)Primary motivation

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Definitions:

Specific Circumstances

Particular conditions or situations that affect an event, decision, or process.

Routine Replies

Standard or typical responses given to frequently asked questions or common situations in communication.

Refusing Applicants

The process of declining candidates for a position or opportunity, typically after evaluation.

Direct-To-Consumer News Releases

Press releases or news items delivered directly from the source to the consumer, bypassing traditional media channels.