Which of the Following Constitutes a Viable Market Segment

question 52

Multiple Choice

Which of the following constitutes a viable market segment?

• A)A particular group of consumers who have varying preferences for products and services
• B)A particular group of consumers of a single item who can be served profitably by a firm
• C)A group of products and services that can be mass marketed profitably by a firm
• D)A group of consumers with needs that can be seldom met by a single product item offered by a firm

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Definitions:

Automobiles

Vehicles designed for transporting passengers on roads.

Japanese Companies

Businesses or corporations based in Japan, often known for their management practices and technological advancements.

Factor Endowments

The quantity and quality of labor, land, and capital that a country possesses, which determine its potential for producing goods and services.

Labor

Human endeavors, involving both bodily and mental work, employed in generating goods and offering services.