What Is the Function of the Nielsen PRIZM

question 3

Multiple Choice

What is the function of the Nielsen PRIZM?

• A)It is a system that enables firms to understand and improve the position of their technology,brands,products,media,or channels.
• B)It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
• C)It is a form of geodemographic segmentation that classifies every U.S.neighborhood into one of 14 groups.
• D)It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

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Definitions:

Balance Of Trade Surplus

Occurs when a country's exports exceed its imports during a given time period, indicating a positive balance of trade.

Swiss Francs

The currency of Switzerland, used as a medium of exchange within the country.

Appreciated

A rise in the value of an asset or currency.

Dollar

A unit of currency used in the United States and other countries, known for being a standard medium of exchange.