Why Is It Inadvisable for a Follower to Attempt to Directly

question 66

Multiple Choice

Why is it inadvisable for a follower to attempt to directly position its product against the industry leader?

• A)Competing with market leaders can be costly and not often successful.
• B)A follower's product usually dominates in sales and in the minds of customers.
• C)It is difficult for followers to select segmentation strategies.
• D)A follower can never compete with the industry leader in terms of product quality.

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Definitions:

Brain Tissue

The collection of neurons and supportive cells in the brain that are responsible for neural processing and function.

Personality Disorders

A category of psychological disorders identified by persistent unhealthy patterns of thought, action, and personal feeling, shown in various situations and significantly differing from the norms of the person's cultural background.

Inflexible Traits

Personality attributes that are rigid and do not easily adapt to changing circumstances or environments.

Distress

Emotional or physical suffering or pain that is often caused by extreme anxiety, sorrow, or pain.