In Which of the Following Situations Is It Appropriate for a Firm

question 14

Multiple Choice

In which of the following situations is it appropriate for a firm to become a mass marketer?

• A)When the market is large and consists of several segments that are almost equal in size
• B)When heavy users make up such a large proportion of the sales volume that they are the only relevant target
• C)When the largest segment is composed of light users,and hence,targeting them would yield the highest profits for the firm
• D)When the brand is not dominant in the market,and targeting a large segment would benefit sales and profits

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Definitions:

Privilege

An exclusive privilege or benefit given to a specific individual or group.

Legitimate Interests

A legal basis for processing personal data under privacy law, where the interests of the data controller or a third party are deemed legitimate and not outweighed by the rights of the data subject.

Intracorporate Communications

Internal communications within a company, including emails, memos, and meetings among employees and management.

Defamation

A false statement made about someone or something that causes harm to their reputation.