In the Process of Market Segmentation,determining Customer Needs and Wants

question 15

Multiple Choice

In the process of market segmentation,determining customer needs and wants is immediately followed by:

• A)dividing the organization's products into different product classes according to their features for sale through a mass marketing mechanism.
• B)designing the appropriate marketing mix strategies to be used for each segment.
• C)delineating the firm's current situation which aids in developing marketing mixes.
• D)grouping consumers on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.

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Definitions:

Super Bowl

An annual championship game in American football that marks the end of the National Football League season, known for its high viewership and expensive advertising spots.

Sports Illustrated

A popular American sports magazine known for its extensive coverage of sports and athletes.

AARP The Magazine

A bi-monthly magazine targeted at people over 50, focusing on health, finance, and lifestyle, published by the American Association of Retired Persons (AARP).

Wasted Coverage

Expenditure on advertising or sales efforts that reach an audience not interested in the product, leading to inefficient spending.