For a Segment to Be Measurable,the Firm Must Be Able

question 17

Multiple Choice

For a segment to be measurable,the firm must be able to measure its:

• A)homogeneous preferences.
• B)size and characteristics.
• C)postpurchase satisfaction.
• D)potential for test marketing.

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Definitions:

Age

The length of time that a person or thing has existed, often used as a measure of life stages or developmental periods.

Heuristic

A problem-solving approach using a practical method or various shortcuts to produce solutions that may not be perfect but are sufficient for immediate goals.

IQ Test Score

A measure used to assess a person's intelligence quotient, typically through standardized testing.

G Factor

A theoretical construct proposing a general intelligence factor that underlies specific cognitive abilities.