A Meaningful Segment Is One That

question 28

Multiple Choice

A meaningful segment is one that:

• A)is large enough to offer long-run profits for the firm.
• B)has a well-defined geodemographic profile.
• C)can be reached and served by direct marketers in an efficient manner.
• D)is driven by the desire for instant gratification.

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Definitions:

Cash

A form of currency that includes notes and coins, representing a medium of exchange that companies use to conduct transactions.

Accounts Payable

Liabilities reflecting money owed by a business to its suppliers or creditors for goods and services purchased on credit.

Creditor

An individual or institution that lends money or extends credit to another entity.

Interim Statements

Financial statements prepared for a period shorter than a financial year, typically quarterly or semi-annually, to provide a more immediate financial status of the company.