What Is a Marketable Segment

question 50

Multiple Choice

What is a marketable segment?

• A)A segment that is large enough to have some sales and growth potential
• B)A segment that includes Innovators in high proportion along with a few Survivors
• C)A segment that consists of people with varying attitudes and product preferences
• D)A segment that can be reached and served by the firm in an efficient manner

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Definitions:

Critical Evaluation

The systematic process of assessing the merits, faults, value, or significance of something, based on criteria and reasoned arguments.

Majority Rule

A decision-making principle where the option that receives more than half of the votes is selected or agreed upon.

Formal Voting

A structured method of making decisions where members of a group cast votes according to established procedures, often used to achieve consensus or majority.

Majority Rule

A decision-making principle where the option that receives more than half of the votes or support becomes the decision or policy.