The Amount of Information a Consumer Has Stored in Her

question 12

Multiple Choice

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models,and ways to purchase them is known as _____.

• A)product knowledge
• B)market input
• C)product feature
• D)social knowledge

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Definitions:

Ventromedial Hypothalamus

A region of the brain involved in satiety, metabolism, and the regulation of body temperature.

Satiety Center

A region in the brain believed to control the feeling of fullness and regulate appetite, typically located in the hypothalamus.

Intracellular Thirst

A condition where cells lack water, leading to a physiological drive to drink fluids in order to hydrate at a cellular level.

Extracellular Thirst

A type of thirst caused by the reduction of the volume of the fluid found outside cells, often due to loss of blood or salt intake.