_____ Includes All the Activities That Lead to the Development

question 60

Multiple Choice

_____ includes all the activities that lead to the development of a clear organizational mission,organizational objectives,and appropriate strategies to achieve the objectives for an entire organization.

• A)Marketing mix
• B)Marketing planning
• C)Strategic planning
• D)Marketing concept

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Definitions:

Degree of Control

Refers to the extent to which individuals can influence or manage conditions or situations in their environment.

Seriousness

The condition or quality of being of significant importance or gravity.

Appraisal

the act of evaluating or estimating the nature, quality, or significance of something, often involving judgment or assessment.

Emotion

A complex state of feeling that results in physical and psychological changes that influence thought and behavior.